PRovoke: Former Associated Press Chief Dan Perry Joins Thunder11

Originally published by PRovoke: TEL AVIV — New York City-based strategic communications firm Thunder11 has named longtime Associated Press foreign correspondent Dan Perry as managing partner. Perry will focus on expanding the agency specialisms in public affairs, technology, sustainability and healthcare, as well as aiming to scale the business, overseeing operations, client service and global […]

O’Dwyer’s: On the Move: Thunder11 Hires AP Alum Perry

Originally published by O’Dwyer’s: Thunder11 has named Dan Perry, a longtime foreign correspondent for The Associated Press, managing partner. Perry led AP in the Caribbean, then in Europe and Africa from London, and most recently in the Middle East from a base in Cairo. From 2001 to 2004, he served as chairman of the Foreign Press Association […]

Thunder11 Named to PRNEWS Agency Elite Top 100

Originally published by PRNews: Our inaugural Agency Elite Top 100 is designed to spotlight the nation’s most innovative and strategic PR firms of the year. The agencies on the list represent a wide range of both industry specializations and core capabilities. They specialize in crisis communication, media relations, reputation management and public affairs to digital […]

Priceless Setbacks: 5 Failures to Take Your Business to the Next Level

I’ve been very blessed, throughout my career, to work with some of the most impressive entrepreneurs around. From companies backed by Peter Thiel to Carlos Slim, I’ve observed several of the world’s savviest businesspeople set up shop, and I’m proud to have helped a couple of today’s unicorns — the hottest startups with valuations of […]

Marco Greenberg – Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in Washington. I had the great privilege to meet Marco Greenberg who spoke about the work he has done on publicising the story of Ian Burkhart. Ian is using ground breaking technology, called NeuroLife, to bypass […]

No One Reading Your PR Pitches? 10 Ways to Fix That

Baffled and disappointed that nobody seems interested in your company’s story? Your competitors seem to have all the luck, garnering features in blogs and magazines, while the best you get is a lousy mention in a longer article. I’ve been working in PR for years now, and have a few things to share about why […]

Six biggest miscues journalists make when jumping to the “dark side”

Countless former journalists are now working in PR and many others are probably considering the merits of such a move. With more and more media outlets scaling back, a transition to the “dark side,” as many journalists refer to it, can seem logical. Ostensibly, the skillsets are similar–writing quickly, pitching story ideas, meeting deadlines. But […]