Get the Love You Deserve
Do you have your messaging down? How about your positioning? Do you and your team know what to say to differentiate yourselves and make a positive impact with the media, investors, influencers, your own employees, and, most importantly, your customers? We will:
We’re blessed with so many media and so many ways to tell amazing stories. Writing quickly and convincingly across a variety of platforms, and helping you engage with your audience by leveraging existing outlets or creating new ones of your own, we will:
We believe in doing smart PR across top-tier outlets, and integrating it with social media, events, and commissioned research. We will:
Sometimes, bad things happen to good companies. To stop a ripple from turning into a storm, and to protect your brand, we will:
The Ohio State University: Orchestrated media campaign for groundbreaking research from the university’s Wexner Medical Center to help generate more than eight billion impressions in news outlets around the world; Created and edited dedicated brain health vertical on The Huffington Post; conceived of and implemented global brain health summit, recruiting some of the biggest names in the field to speak.
The Feinstein Institute for Medical Research: Raised the public profile of leading physicians and executives with the media and influencers by placing them in carefully curated events, including speaking at South by Southwest, TedMed, and the Aspen Ideas Festival.
Northwell Health: Working with New York State’s largest health system to generate steady stream of owned and earned media; helped drive thought leadership efforts by drafting and placing pieces from key executives in local and national publications; proactively applied for relevant awards, best-of lists, speaking opportunities, and other high visibility platforms.
Optim Healthcare: Helped leading regional hospital system generate communications strategies and implementation to address issues management, internal communications, and training C-Level executives.
GlaxoSmithKline: Generated dedicated content for global pharmaceutical giant and placed it on various non-conventional media outlets, from Mashable to Inc. to NewsDeeply.
PubMatic: Designed and executed integrated media strategy for rapidly growing ad tech innovator. Rather than passively disseminate existing news, we worked with our client to create it, including placing op-eds in The Wall Street Journal and AdWeek that generated numerous television appearances on CNBC, Fox Business, and elsewhere, and creating a steady stream of content for leading trade publications.
Datto: Helped a red-hot billion-dollar company create its positioning and messaging in the midst of a high-profile crisis communications situation; initiated and successfully pitched Fast Company profile, and elevated the company’s exposure from the trade press to national outlets including The Huffington Post, Bloomberg, Entrepreneur, and The New York Times.
1stdibs: Positioned leading luxury online marketplace as an industry innovator by generating everything from interviews with executives in The New York Times to workplace profiles in Business Insider to a multi-spread feature in The Wall Street Journal and coverage in Forbes, on Bloomberg TV, and other outlets favored by an affluent audience.
Trustwave Spider Labs: Promoted data security experts with a host of inventive ways to call attention to network vulnerabilities, including national television appearances, a recurring column in Fast Company, and a much-discussed article inviting an ethical hacker to hack the computer of a PandoDaily editor.
Iran180: Raised awareness to the threats of a nuclear Iran and the regime’s human rights violations by combining satire with substance in a series of op-eds, social media efforts, and thought leadership events. Launched a street theater campaign that featured giant puppets and playful demonstrations outside the United Nations, widely covered everywhere from the front page of The New York Times to The Daily Show with Jon Stewart.
Council on Foreign Relations: Retained by the prestigious think tank on a year-and-a-half assignment to create best practices portfolio and train executives on social media strategies.
Democratic Opposition: Providing a communications game plan and execution—including everything from dedicated microsites to influencer events—for democratic opposition movements fighting a oppressive regime.
Israel Advocacy: Worked with a wide array of government and non-profit organizations to promote everything from Israel’s Start-Up Nation to preparing college students to more effectively engage in pro-Israeli advocacy on campus.
The Groundtruth Project: Partnered with leading investigative journalism outlet, led by award-winning reporters, to create podcasts, events, and other platforms to shed light on the opioid epidemic and other urgent public affairs matters.