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Next Level Comms
​Thunder11 is a PR and strategic communications agency specializing in thought leadership in healthcare, technology, and public affairs. We believe in investing in top talent, being smart and proactive, and delivering concrete, breakout results.
Our Services
Positioning & Messaging
Crafting a cohesive brand identity that communicates your core message and establishes you as a leader in your industry.
Content Creation
Developing engaging content that embodies your organization's voice and values, designed to drive measurable results.
Media Relations
Connecting with media outlets to share your unique story and value proposition, enhancing your visibility and influence.
Speaking & Awards
Elevating your profile by highlighting your expertise and securing placements at premier conferences, awards, and recognition lists.
Communications & Leadership Training
Training executives to master effective communication skills for both external outreach and internal engagements.
Crisis Management
Delivering strategic guidance to manage crises with transparency and integrity, safeguarding your reputation.
Our Clients
A selection of current and former clients
Our Work
Through strategic media placements and high-profile speaking engagements, we have elevated Dr. Ali Rezai and the Rockefeller Neuroscience Institute to a globally recognized status in neuroscience. Achieving over 4.8 billion impressions, we have helped establishing its leadership in the field.
Over the past decade, we have nurtured a partnership with Northwell Health, enhancing its reputation as New York's largest health provider and supporting its expansion. We collaborate daily with their award-winning PR team, serving over 87,000 healthcare professionals across more than 21 hospitals.
Our team propelled BairesDev from a hidden gem to a celebrated tech unicorn in Latin America, crafting a narrative that showcases its innovation and rapid growth while positioning its CEO at the forefront of industry discussions.
We have enhanced the State Department's public diplomacy efforts, showcasing the U.S. as a cultural and artistic powerhouse. Our strategic communications reinforced America's global stature through compelling messaging and robust media relations.
We have effectively positioned Armenia as a prime destination for trade, investment, travel, and cultural engagement, leveraging our expertise in promoting emerging democracies to boost global awareness.
For Mokamoto Worldwide's launch, we strategically positioned this minority-owned advertising holding entity, leveraging our ad tech expertise to make a significant impact at the Bespoke company launch event.
Our Team
Marco Greenberg
CEO & Co-Founder
I am a marketing and communications expert with experience leading campaigns for Fortune 500 companies, healthcare organizations, and startups. Formerly a managing director at Burson-Marsteller, I focus on creating impactful communications.
At 24, I became the development director at the World Jewish Congress and later served as a press officer at the Israel Mission to the UN. I've worked with Israeli organizations, tech firms, and think tanks like the Council on Foreign Relations.
I hold a BA from UCLA and an MA from Columbia University’s School of International and Public Affairs. I’ve taught at NYU and Fordham University and am an Entrepreneur in Residence at Yale University. I’m also the author of Primitive, Tapping the Primal Drive That Powers the World’s Most Successful People.
Liel Leibovitz
Creative Partner & Co-Founder
I lead content creation at Thunder11. From helping clients conceive of, write, and place op-eds in leading publications–including The New York Times and the Wall Street Journal – to producing acclaimed podcasts that help health systems and corporations showcase the impact of their work in a compelling way, I have helped clients secure recurring columns in their industry’s leading trade publications, have successfully designed and pitched client panels in sought-after conferences like South by Southwest and TED, and have worked with CEOs to write everything from white papers to books.
I am the author or co-author of nine books and an acclaimed podcaster and columnist.
Kate Salo
SVP of Media Relations
I lead media relations at Thunder11. With over two decades of experience in marketing, communications, and public relations, I have directed hundreds of successful campaigns for health systems, non-profits, startups, and entertainment clients.
I love to create unique, newsworthy angles that capture the interest of top journalists. I cultivate strong relationships with key producers and editors across all media sectors. This dedication to making meaningful connections and working collaboratively with our clients is what makes our PR campaigns so successful.
I hold a BA in Political Science & Soviet Studies from Wheaton College and an MA from the Thunderbird School of Global Management.
Alyssa Meyer
VP of Operations
I lead operations for Thunder11 ensuring our agency runs smoothly behind the scenes.
I thrive on engaging with clients in meaningful work, particularly in the healthcare sector, and take great pride in fostering a team environment that achieves stellar results. We're not just another PR firm but a trusted partner and an extension of our clients' teams.
I hold a BA in Broadcast Journalism from Quinnipiac University.
Vib Prasad
Strategic Advisor
I am a Strategic Advisor and former client of Thunder11, where I drive strategic and operational alignment across the team. I am also the co-founder of Reboot Ventures, a B2B SaaS consultancy, where I guide CEOs to scale their companies efficiently.
Earlier in my career, I founded CourtLink, a pioneering legal data company acquired by LexisNexis. Later, I co-founded CreateMe, a robotics-enabled apparel manufacturing platform. In addition, I led significant product and revenue initiatives at 1-800-Flowers.com, Duane Reade, and Mastercard.
I hold a BS in Mechanical Engineering from Duke University and an MBA from the Wharton School at the University of Pennsylvania. I am also an adjunct professor of strategy and entrepreneurship at Columbia University.
Dan Perry
SVP of Public Affairs
I lead the Public Affairs practice at Thunder11. I use my experience as the former Associated Press chief for Europe, Africa, the Middle East, and the Caribbean to help our clients effectively tell their stories on the global stage. With a deep understanding of world affairs, I bring a unique perspective that enhances our commitment to excellence, creativity, energy, and integrity.
My expertise ensures that our clients' narratives are heard and resonate powerfully across diverse international audiences.
I hold a BS in Engineering from the University of Pennsylvania and an MS in Computer Science from Columbia University.
Amy Scarlino
Senior Advisor
I help Thunder11 clients secure impactful speaking opportunities, guiding company executives and experts to strategically engage with conferences as speakers, sponsors, or attendees. With over twenty years of experience in speaker program management and event strategy, I specialize in developing corporate speakers' bureaus and enhancing the visibility of executives at industry events.
Additionally, I create compelling speaker materials and evaluate opportunities, ensuring our clients participate in events that best align with their goals and elevate their leadership profiles.
I am also President & CEO at Scarlino Speaker Strategies and hold a BS in Business Administration and a BA in Marketing from the University of North Carolina in Charlotte.
Charles Hearn
Creative Designer
I create world-class, brand-ready imagery that ensures our clients make a powerful first impression. With a focus on the visual impact of each project, Thunder11 helps our clients tell their most compelling stories across the media landscape.
I ensure our clients' creative endeavors aim to craft formidable results that capture attention and elevate their narratives.
I hold a BA from the University of California, Berkeley.
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Sam Schaefer
Account Supervisor
I leverage my five years of experience as a PR professional in healthcare and public affairs to deliver impactful strategies for a diverse range of clients, including those in clinical oncology, chronic kidney disease, and alopecia.
I bring a robust foundation in communication to my work. My background from a large agency equips me with extensive expertise in both traditional account management and digital strategy, enabling me to effectively navigate and enhance our clients' PR initiatives.
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I hold a BA from The George Washington University.
Paul Shannon
Account Coordinator
I help our clients project their unique voices through compelling media narratives and securing top-notch thought leadership opportunities.
My background includes experience in media relations, thought leadership, and content creation, with recent work on the media team at Web Summit.
What I particularly value about working at Thunder11 is our small team fosters genuine connections with each client, enhancing our personalized service.
I hold a BA in Media Management from Dublin City University.
Letter from the CEO
​​The media, PR and technology landscapes have changed a lot since I started my PR career at Burson-Marsteller in the 90's. But the one thing that has not changed is that organizations need a comms partner. You need someone you can trust, rely on, and take both the highs and lows personally, and to really elevate your brand and your product.
​Most agencies are wedded to outdated formulas, so focused on process above results, and staff accounts with junior and inexperienced people to protect their own profit margins.
We're different at Thunder11. We are a small but mighty boutique firm that focuses on what's important.