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Deliverables

Messaging & Positioning

Creating a brand-aligned identity that conveys your message and positions you as the go-to leader in your field.
Our team works with yours to develop, enhance, or refresh your brand’s voice from naming companies to designing marketing and comms plans.
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Content Creation

Our experienced writers take your organization’s voice and values and create compelling content that delivers results.
From contributed blog posts to opinion pieces to podcast production, our writers — who are widely published authors in their own right — create compelling content for paid media partnerships, proprietary research, and other types of original content that delivers results.
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Media Relations

Engaging with the media to share your company’s story and specific value proposition you to contribute to the conversation.
We proactively cultivate story ideas to help amplify your narrative. We build relationships with leading national reporters, editors, producers, podcasters, and social media covering your industry — from mainstream to niche — to get earned media coverage (what most people think of when they say “PR”).
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Speakers & Awards

We build your credibility by highlighting your deep understanding of your field and your unique insights about industry trends, and position you for opportunities such as prestigious conferences, bespoke events, award nominations, and inclusion on influential lists.
Our team works with yours to develop, enhance, or refresh your brand’s voice from naming companies to designing marketing and comms plans.
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Comms & Leadership Training

Learn how to communicate effectively so that you are prepared for all aspects of external and internal communications.
We help you feel confident and on-point during an interview, town hall, or analyst call by teaching you how to engage on- and off- camera and answer tough questions effectively.
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Training & Crisis

Providing strategic communications support to address unexpected and critical situations transparently and credibly.
We work with you to proactively plan for possible challenges with key audiences. When difficult moments arise, our crisis communications guidance will help you preserve your organization’s reputation.
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Highlights of client work in 2024

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With a combination of premier media traction and speaking opportunities that have resulted in over 4.8 billion impressions. We have helped Dr. Ali Rezai elevate the Rockefeller Neuroscience Institute of the University of West Virginia to an internationally recognized and respected player in the field. 

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Northwell Health

An evolving 10 year partnership with Northwell Health, New York State’s largest health system and private employer. Thunder11 is proud to be the agency of record for the health system. We work with their award winning PR team on a daily basis to serve the system’s 87,000 employees including talented physicians, scientists, and nurses at over 21+ hospitals in the New York City area, and now in the Hudson Valley and Connecticut.

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Engaging with off the radar tech unicorn in Latin America and helping to position as an innovative and fast growing organization whose CEO and founder is profiled at top venues. The key is integrating thought leadership and revenue generating opportunities to grow the business.

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Public diplomacy made in different avenues and showcasing the cultural and artistic palace of the United States, historically was the thrust of this assignment from the State Department. Diplomatic reception rooms play host to the expression of global power. Thunder 11 positions the State Department to carry on this tradition with messaging and media relations. 

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Utilizing Thunder11’s track record and promoting recent democracies, their attractiveness for trade and investment, their travel and cultural destinations or possibilities form the bulk of our work with this client.

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Applying our expertise and representing technology and ad tech companies for a new advertising holding entity, minority owned at their large Bespoke event to launch the company.

"Thunder11 is more big picture, more able to connect communications goals with business goals, and more problem solvers who can act as true partners."
David Rosenblatt
David RosenblattCEO, 1stdibs and Board Director at IAC
Thunder11 is a priceless asset to our organization and are true business partners in every sense of the word. Northwell has benefitted through the numerous media opportunities, bylined articles, and speaking and panel discussions they have secured for us. They give highly personalized attention, provide tangible results and have greatly increased our name recognition.
Barbara OsbornVP, Public Relations, Northwell Health
Thunder11 has worked with my team and I for over eight years to provide professional and outstanding strategic communications, counsel, and media relations.
Ali Rezai, MDDirector, Rockefeller Neuroscience Institute at West Virginia University
What makes Thunder11 special are the people. They are energetic, creative, thoughtful, and rigorous.
Danielle Ofri, MD, PhDEditor-in-Chief, Bellevue Literary Review
Thunder11 is more big picture, more able to connect communications goals with business goals, and more problem solvers who can act as true partners.
David RosenblattCEO, 1stdibs and Board Director at IAC
There’s nothing primitive about Marco Greenberg’s understanding of what makes some entrepreneurs successful and others not. He’s written a roadmap you can use to start or restart your career or business.
Paul SaganSenior Advisor at General Catalyst and Former CEO of Akamai Technologies
Thunder11 are rockstars.
Larry HarrisCo-founder and CEO, Alpha Precision Media
The T11 team is the perfect partner for helping develop, shape and tell complicated stories. They are both strategic and tactical, with a focus on results that compound over time.
Arda NazerianFormer Head Of Global Corporate Communications, Citigroup’s Corporate & Investment Bank
Thunder11 brought us our first national media exposure in a decade. The work they did with us went beyond traditional PR. They helped us achieve our business goals, changed the way clients understood us, and even helped us better understand ourselves as a brand.
Andrea ModarelliPublic Relations Director, BairesDev
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Trusted By

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A selection of current and former clients.

Meet the Team

Vibhav Prasad

Vib Prasad

Strategy, Thought Leadership

Vib is an executive with over 25 years of leadership in fintech, SaaS, and retail. He was recently co-CEO of CreateMe, revolutionizing smart manufacturing with automation and robotics. At 1-800-Flowers.com, he managed the $500M eCommerce storefront. As COO of Group Commerce, he oversaw its acquisition by Blackhawk Networks. At Mastercard, he led global product management for MasterPass and later monetized Mastercard’s transactional data. Vib began his career at Accenture, founded CourtLink (acquired by LexisNexis), and led pricing and analytics at Duane Reade (acquired by Walgreens). He is an adjunct professor of leadership at Columbia University, has led entrepreneurial missions abroad, and recently built a school in Malawi. Vib’s mission focuses on empowering others and spearheading initiatives aligned with his vision and values.

Marco Greenberg

Senior Partner / Co-Founder

Proud PR agency person. The variety of can do clients and causes continually refreshes me and the wonderfully dedicated colleagues I work with. We aim to take comms to the next level and bring a renewed sense of intelligence, integrity and creativity to those we represent.

Liel Leibovitz

Co-Founder / Creative Partner

From helping clients conceive of, write, and place op-eds in leading publications, to producing acclaimed podcasts that help health systems and corporations showcase the impact of their work in a compelling way, I lead Thunder11’s content creation division. I have successfully designed and pitched client panels in sought-after conferences like South by Southwest and TED, and have worked with CEOs to write everything from white papers to books. I am the author or co-author of nine books as well as an acclaimed podcaster and columnist.

Kate Salo

SVP of Media Relations

A seasoned media relations professional, with over two decades of experience in marketing, communications, and public relations. I have directed hundreds of successful campaigns for health systems, non-profits, start-ups. and other nationally renowned business, lifestyle, and entertainment clients. Kate loves to create unique, newsworthy angles that capture the interest of top journalists. Cultivating strong relationships with key producers and editors across all media sectors and striving to make meaningful connections with them for Thunder11’s clients.

Daniela Godoy

Executive Assistant

Executive Assistant and Human Resources. It is incredibly fruitful to dive into different sections of Thunder11 and contribute to the successes with the team. Whether it’s pitching a potential client or helping on speaking events, each team member adds a special ingredient of their expertise to the pie. We are a solid and incredibly caring team that will put our all into helping our clients succeed. That is something I am incredibly proud of.

Dan Perry

Managing Partner

I bring to bear decades of high level experience in global journalism to serve clients of T11, with a special focus on public affairs accounts.

Charles Hearn

Creative

Native to Los Angeles, Charles and Marco go back as far as origin stories, with creative collaborations that have yielded formidable results, across the media landscape. The visual is the first impression, it has to be done right to even garner attention. We focus on making world class brand ready imagery so our clients tell their best stories.

Caroline Glennon

Account Supervisor

Account Supervisor. Thunder11’s diverse portfolio of clients and our ability to switch gears in different industries and beats while providing the same quality work across the board keep that work challenging, interesting, and rewarding. We believe in the clients we work with and I feel fortunate to help them share their stories.

Amy Scarlino

Senior Advisor

As President and Chief Executive Officer, Amy Scarlino is responsible for the strategic direction and management of Scarlino Speaker Strategies, LLC, an executive speaker placement, speaker program management, and event evaluation firm. Prior to forming the agency, Ms. Scarlino was President and CEO of The Catchpole Corporation. Ms. Scarlino has managed the corporate speaker programs and executive visibility initiatives for companies such as VMware, PBS, AOL, Trend Micro, Microsoft, BASF, and The Weather Channel.
Earlier in her career, Ms. Scarlino was a Market Manager for Group III Promotions and Project Manager within the brand consultancy, Ashton Brand Group.
Ms. Scarlino holds a B.S. in Business Administration and a B.A. in Marketing from the University of North Carolina in Charlotte. She has spoken at several industry conferences including the CIO Global Forum, PRSA International Conference, serves as a judge for the Stevie Awards for Women in Business and was a founding member and event chair of the Women Advancing (formerly WIMMI) Boston chapter.

Alyssa Meyer Schlenker

VP of Operations

VP of Operations at Thunder11. Not only do I enjoy engaging with clients on meaningful work, especially in the healthcare space, but it brings me joy to see our team come together to get stellar results. We are not just another PR firm, we are a trusted partner and extension of our client’s team that they turn to.

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WTH is Thunder 11?

Marshall McLuhan, the ultimate communications guru and the man behind such prophetic statements as “the medium is the message,” divided human history into 10 thunders. The first thunder happened when man learned how to speak, the Primacy of the Ear. The fifth was the invention of the printing press. The tenth was broadcast media. Each thunder represented a giant technological leap forward in humankind’s ability to communicate, and each thunder had enormous implications for our evolution. What, then, is the next step?

If the Primacy of the Ear is the beginning, and oral tradition allows for shared culture, expanding the tribe, and thusly outsourcing individual thought to a collective act. The Primacy of the eye moves that tradition from spoken to written words so the tribe endures over generations and distance, the Primacy of Electronic connection expands the tribe beyond physical connection to global potential. The internet of things, AI, augmented reality, direct brain interfaces and the like are all dealing in the realm of outsourcing collective cognitive capability to distill generations worth of thought into a single search query, The Primacy of the Mind, the 11th thunder.

In a world of limitless ideation and imagination how and who, are the priests, shamans, doctors, mothers who mediate this new reality, and wield it in the physical world? How do we get from ideas to execution in a world where ideas are infinitely expressible in some ways, but still must adhere to the rigid strictures of logistics, software and culture to be fully realized? What are we doing to harness the capabilities of the 11th Thunder to produce winning outcomes for our clients as they navigate this rapidly evolving wilderness? We harness an adaptive and dynamic talent pool, who are sharpened in their own right and deploy on your behalf in meaningful ways. 

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