Thunder 11 is a boutique communications agency with a core group of marketing professionals that oversees a vast network of talent. Our structure keeps us lean and agile enabling us to assemble the very best team for every client.
Marco Greenberg is the president of Thunder11, a branding, PR, and social media boutique based in New York City.
Previously a managing director at global PR giant, Burson—Marsteller, working with C-‐level executives from Clorox to Comcast, Marco sees his role as a “creative catalyst for breakthrough communications.” He has an impressive track record of representing a range of Fortune 500 companies, foreign governments, NGOs and, moreover, has established a reputation as a go-‐to marketing expert for branding and launching some of the most promising technology companies – in which he and his team unleashes a full range of marketing and social media strategies and tools.
Beginning with his work as a member of the MIT Entrepreneurship Competition team that was the genesis of Akamai Technologies (the company that delivers 15-‐30% of all the world’s Web traffic), Marco has spearheaded marketing and public relations for an array of portfolio companies funded by venture capital firms including; AOL Ventures, Battery Ventures, Benchmark Capital, JVP, Sigma Partners, Spark Capital, and TechStars etc. Over the last year, he has launched digital media companies funded by several individual investors on the Forbes Billionaires list, including Carlos Slim (Ora.TV) and Peter Thiel (Booktrack).
In addition to being Akamai’s (AKAM) first agency of record, Marco has worked directly with investors, CEOs and CMOs who have achieved notable “exits,” such as: Symbol Technologies (acquired by Motorola), @Stake (acquired by Symantec), Rainfinity (acquired by EMC), Synchronoss (IPO), Ruckus Network (acquired by Sony/Universal), The NewsMarket (acquired by Synaptic Digital), and QlikTech (QLIK).
Marco has also served as a branding consultant for publishers and media companies on a variety of positioning assignments; including Conde Nast, GlobalPost, The New York Times etc. and technology companies ranging from SpiderLabs (a division of Trustwave) to MediaFriends.
Most recently, Marco and Thunder11 have been called on to execute a variety of social media engagements: from social media training and best practice guidelines for a year long assignment forthe Council on Foreign Relations to social media seminars for the Government of Israel; from deploying a social media manager for 1stdibs, the largest online luxury marketplace, to leading and winning a Facebook competition earlier this year in the AMEX sponsored Partners in Preservation.
After getting his start in the agency world at both Burson and then BBDO’s Israel office, Marco started and ran his own businesses, NYPR and Reel Biography, both of which gained a reputation for their innovative work. NYPR was one of the nation’s fastest growing PR firms in the first Internet boom, and Reel Biography is an award winning Web video production house that has been featured in the Wall Street Journal, New York Times and Best of New York in New York Magazine.
A sought—after speaker, writer and facilitator, Marco is currently an adjunct professor at NYU teaching, Innovations in Marketing: Leading Digital Campaigns. Drawing from a 25 year career in marketing communications, from naming companies and products, to developing innovative uses of video blogging and podcasts, to ushering in new uses of street theatre and guerilla marketing, to representing some of the “hottest” ad tech and social media start-‐ups in the now booming NYC tech and e-‐commerce scene, Marco shares that knowledge with students in a fast tempo and engaging yet substantive way.
He is also active in the community and last year created a public speaking training and competition in Harlem for The Children’s Aid Society, established an annual memorial lecture series at the US Army War College, acts as the national facilitator for The Conversation, a yearly gathering of Jewish leaders, and was selected as a participant in this fall’s FBI’s Citizens Academy.
Marco is a graduate of UCLA, with honors in political science and history, and received his MA from Columbia University’s School of International Affairs. A native of Southern California, Marco lives in NYC with his wife and three children.
Lauren is a vivacious young individual with a passion for communications. She recently earned her degree in International Affairs from the George Washington University, where she worked extensively with geographic information systems, which she used to great effect while on the Red Cross’ mapping team in Washington DC.
She is also a fluent Spanish speaker, having worked and studied at Telemundo Chicago, the Spanish embassy in the US, the Organization of American States, and in Spain and Ecuador.
In total, Lauren has worked for 10 organizations before joining Thunder11 – these experiences and connections help her to be an agile and effective communicator.
Chelsea Bruck is an enthusiastic and imaginative communications specialist with a penchant for outside-the-box ideas. Brought up helping her parents’ creative agency, you could say that the media and branding industry is in her blood.
She developed superior public and media relations skills through internships at Christie’s auction house, and Fitz & Co., a boutique communications firm.
During her tenure at Northwestern University she launched on to the scene hosting a rock show on the campus’ radio station, coordinated PR and marketing for A&O Productions (a group promoting the campus concert circuit), and was a founding writer of The195.com, a multi-university website for traveling students. A relentless ball of energy prone to getting involved, Chelsea also led wilderness backpacking trips for incoming freshmen, and was a mainstay in NU’s visual arts community.
Shortly after graduating from Northwestern University with a degree in Communication Studies in 2010, the desire to travel the world inspired her to move to Seoul, South Korea to teach English to high school students. Never content to focus on just one thing at a time, Chelsea embraced Korean culture by taking classes at a traditional Korean brewing academy; eventually assuming English-language PR and marketing responsibilities for them. Additionally, she consistently wrote creative non-fiction about her experience for her multimedia blog, and was published in a few online publications as well.
After a few months of independent travel throughout Southeast Asia and New Zealand, Chelsea returned to New York in the spring of 2012, and joined Thunder11 as an Account Executive. Her many adventures have given her a global perspective that will undoubtedly help clients develop a communications plan and brand strategy that exceeds their expectations.
Michael Cecil is forward-thinking communications pro with a wide breadth of experience and skills. As a political enthusiast, technology aficionado, and an intuitive researcher, Michael is dedicated towards combining knowledge and vision to serve Thunder11 clients.
At Thunder11, Michael focuses on managing client services, training staff, conducting research, facilitating social media strategy and outreach, and contributing to brand development for clients in the fields of public affairs and technology.
Michael is currently serving as the Assistant Communications Director for Social Media with the Young Professionals in Foreign Policy New York (YPFP-NY) chapter, where he plays a role in building the overall digital strategy for the organization.
Michael specializes in utilizing online tools for grassroots outreach. He served as Neighborhood Team Leader for Obama for America in Southern California, and has lead training sessions on social media best-practices for OFA in New York City.
In 2010, Michael served as the Campaign Manager for the Committee to Elect Steve Schultz, spearheading an aggressive movement that combined social media acumen and innovative public policy to improve quality of life in his home town of Fountain Valley, California.
He also has an interest in journalism which led him to a position as intern at ESPN Radio in Los Angeles, where he contributed to production of “The Mason & Ireland Show”, managed the online content for the 710ESPN.com website, conducted interviews at the Los Angeles Lakers practice facilities, and edited audio coverage for the Los Angeles Lakers and USC Trojans during the 2009-2010 season. And earlier, Michael served as the News and Sports Director for KBEACH Radio from 2009-2010, where he covered local Long Beach political issues and represented the station as liaison for public outreach.
Michael graduated with a dual-Bachelor’s degree in Political Science and Journalism from California State University, Long Beach. He is a member of Pi Sigma Alpha, the National Political Science Honor Society.
Michael currently writes and studies the intersection of foreign policy and technology, speaks Korean, and has a working knowledge of design and production software spanning multiple platforms.