Elevating the profile of The Ohio State University Wexner Medical Center's Neurological Institute and its CEO, Dr. Ali Rezai, by working with the internal team as their marketing communications agency: Promoting pioneering research resulting in over eight billion impressions; running point on SXSW Interactive, spearheading outreach for Annual Brain Health and Performance Summit, as well as a new Huffington Post vertical.
Conceived and produced a panel on Big Data for the New York Mets at Citi Field featuring tech luminaries and taking place before the Mets faced off against the originators of “Money Ball”, the Oakland A’s.
Repositioned Global Strategy Group, a respected political consulting and corporate communications firm into a public affairs powerhouse and subsequent winner of the Holmes Report Public Affairs Agency of the Year.
Propelled a Brooklyn synagogue to win a $250,000 prize from American Express, by creating an innovative Facebook and media campaign to help the congregation win in a popular vote against a host of well-known NGOs and cultural institutions.
Spearheaded a campaign announcing the partnership between Sprint and Google to enable a dedicated suite of applications and services geared towards businesses and subsequently driving C-level coverage in Fast Company etc.
Positioned advertising technology company PubMatic as a leader in its field, in part by generating content pieces, including a pivotal WSJ op-ed that immediately resulted in segments on CNBC, Bloomberg TV, and Fox News.
Led public relations for online luxury marketplace 1stdibs, including securing a six-page spread with photos in The Wall Street Journal Magazine with the company’s founder, Michael Bruno, and a profile in The New York Times of the CEO, David Rosenblatt, along with coverage in Forbes, Business Insider etc.
Recruited by North Shore-LIJ, New York's largest health system, to promote its research arm, The Feinstein Institute, generating high profile coverage in The New York Times Magazine, The Wall Street Journal, Scientific American, and The Huffington Post.
Conducted research on consumer attitudes towards engagement rings and led a data-driven campaign for a jewelry start-up that generated prominent coverage in the Associated Press, Financial Times, CNET, and inspired a segment on Saturday Night Live’s Weekend Update.
Created an award winning multi-pronged marketing communications campaign—including special events, thought leadership, collateral for physician liaisons, email marketing etc.—that generated a broad and positive digital footprint and enhanced the reputation of Optim, a rapidly growing healthcare provider in the Southeast.