Clients

Clients by category

Healthcare

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  The Ohio State University

  Orchestrated media campaign for groundbreaking research from the university’s Wexner Medical Center to help generate more than eight billion impressions in news outlets around the world; created and edited dedicated brain health vertical on The Huffington Post; conceived of and implemented global brain health summit, recruiting some of the biggest names in the field to speak.

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  Feinstein Institute for Medical Research

  Raised the public profile of leading physicians and researchers with the media and influencers by placing them in carefully curated events, including speaking at SXSW, TEDMED, and the Aspen Ideas Festival.

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  Northwell Health

  Working with New York State’s largest health system to generate a steady stream of owned and earned media; drove thought leadership efforts by drafting and placing pieces from leadership in local and national publications; helped secure prestigious awards, best-of lists, speaking opportunities, and other high visibility platforms.

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  GlaxoSmithKline

  Generated dedicated content for global pharmaceutical giant and placed it on various non-conventional media outlets, from Mashable to Inc. to NewsDeeply, and facilitated introductions to notable influencers.

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  CareConnect

  Worked for over three years with new model of health insurance company spawned by Affordable Care Act: counseling senior executives, providing communications training, launching social media, generating native ad content, and garnering local and national press coverage.

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  Optim Healthcare

  Spearheaded content creation, community events, issues management, crisis communications, and media relations for leading regional health system working side by side with company’s senior executives over multi-year assignments

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Technology

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  Sprint

  Designed, executed, and promoted academic-led research addressing cellular cloud-computing technology usage among white- and blue-collar workers, publicized the Google partnership and wrote thought pieces for senior executives.

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  1stdibs

  Positioned leading luxury online marketplace as an industry innovator by generating everything from interviews with executives in The New York Times to workplace profiles in Business Insider to a multi-spread feature in The Wall Street Journal and coverage in Forbes, on Bloomberg TV, and other outlets favored by an affluent audience.

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  Datto

  Providing "fuel injection" for a fast growing unicorn—honed its positioning and messaging before and after the acquisition, initiated and successfully pitched multiple profiles in the national press, elevated the company’s exposure via contributed content in top venues and facilitated sought after speaking opportunities including RSA, CB Insights, etc.

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  PubMatic

  Designed and executed an integrated media strategy for a rapidly growing ad tech innovator. Rather than passively disseminate existing news, we worked with our client to create it, placing op-eds in The Wall Street Journal and AdWeek that generated numerous television appearances on CNBC, Fox Business and Bloomberg, and creating a steady stream of content for leading trade publications.

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  WeWork

  Conceived, named, edited, and launched Creator magazine, a content-driven platform for WeWork.

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  Trustwave SpiderLabs

  Promoted data security experts with a host of inventive ways to call attention to network vulnerabilities, including national television appearances, a recurring column in Fast Company, and a much-discussed article inviting an ethical hacker to hack the computer of a PandoDaily editor.

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Public Affairs

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  Democratic Opposition

  Providing a communications game plan and execution—including everything from dedicated microsites to influencer events—for a democratic opposition movement fighting an oppressive regime.

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  Council on Foreign Relations

  Retained by the prestigious think tank on a year-long assignment to create guidelines and best practices for social media and train scholars on strategies and tactics.

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  Israel Advocacy

  Worked with a wide array of government and non-profit organizations to promote everything from Israel’s Start-Up Nation to preparing college students to more effectively engage in pro-Israeli advocacy on campus.

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  Iran180

  Raised awareness of the threats of a nuclear Iran and the regime’s human rights violations by combining satire with substance. Conceived Iran180, a 3-year campaign generating impressive press coverage, opinion pieces, social media and expert panel discussions. Unveiled street theater that featured a giant puppet and playful demonstrations outside the United Nations, widely covered everywhere from the front page of The New York Times to The Daily Show.

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  The GroundTruth Project

  Named international news platform, GlobalPost, and later facilitated underwriting for its non-profit spin-off, The GroundTruth Project who produced a podcast series and thought leadership event shedding new light on the opioid epidemic.

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  Global Strategy Group

  Revamped brand messaging for one of the country’s leading public affairs firms, including its new tagline and other positioning which helped the firm garner prestigious industry awards.

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References