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Clients

Clients by category

We’re selective about who we work with.

Here’s a range of current and past clients.

Healthcare

  • The Ohio State University | Logo

    The Ohio State University

    Orchestrated media campaign for groundbreaking research from the university’s Wexner Medical Center to help generate more than eight billion impressions in news outlets around the world; created and edited dedicated brain health vertical on The Huffington Post; conceived of and implemented global brain health summit, recruiting some of the biggest names in the field to speak.

  • Feinsten Institute for Medical Research | Logo

    Feinstein Institute for Medical Research

    Raised the public profile of leading physicians and researchers with the media and influencers by placing them in carefully curated events, including speaking at SXSW, TEDMED, and the Aspen Ideas Festival.

  • Northwell Health | Logo

    Northwell Health

    Working with New York State’s largest health system to generate a steady stream of owned and earned media; drove thought leadership efforts by drafting and placing pieces from leadership in local and national publications; helped secure prestigious awards, best-of lists, speaking opportunities, and other high visibility platforms.

  • GlaxoSmithKline | Logo

    GlaxoSmithKline

    Generated dedicated content for global pharmaceutical giant and placed it on various non-conventional media outlets, from Mashable to Inc. to NewsDeeply, and facilitated introductions to notable influencers.

  • CareConnect | Logo

    CareConnect

    Worked for over three years with new model of health insurance company spawned by Affordable Care Act: counseling senior executives, providing communications training, launching social media, generating native ad content, and garnering local and national press coverage.

  • Optim Healthcare | Logo

    Optim Healthcare

    Spearheaded content creation, community events, issues management, crisis communications, and media relations for leading regional health system working side by side with company’s senior executives over multi-year assignments

Technology

  • Sprint | Logo

    Sprint

    Designed, executed, and promoted academic-led research addressing cellular cloud-computing technology usage among white- and blue-collar workers, publicized the Google partnership and wrote thought pieces for senior executives.

  • 1stdibs | Logo

    1stdibs

    Positioned leading luxury online marketplace as an industry innovator by generating everything from interviews with executives in The New York Times to workplace profiles in Business Insider to a multi-spread feature in The Wall Street Journal and coverage in Forbes, on Bloomberg TV, and other outlets favored by an affluent audience.

  • Datto | Logo

    Datto

    Providing "fuel injection" for a fast growing unicorn—honed its positioning and messaging before and after the acquisition, initiated and successfully pitched multiple profiles in the national press, elevated the company’s exposure via contributed content in top venues and facilitated sought after speaking opportunities including RSA, CB Insights, etc.

  • PubMatic | Logo

    PubMatic

    Designed and executed an integrated media strategy for a rapidly growing ad tech innovator. Rather than passively disseminate existing news, we worked with our client to create it, placing op-eds in The Wall Street Journal and AdWeek that generated numerous television appearances on CNBC, Fox Business and Bloomberg, and creating a steady stream of content for leading trade publications.

  • wework | Logo

    WeWork

    Conceived, named, edited, and launched Creator magazine, a content-driven platform for WeWork.

  • Trustwave SpiderLabs | Logo

    Trustwave SpiderLabs

    Promoted data security experts with a host of inventive ways to call attention to network vulnerabilities, including national television appearances, a recurring column in Fast Company, and a much-discussed article inviting an ethical hacker to hack the computer of a PandoDaily editor.

Public Affairs

  • Democratic Opposition | Logo

    Democratic Opposition

    Providing a communications game plan and execution—including everything from dedicated microsites to influencer events—for a democratic opposition movement fighting an oppressive regime.

  • Council On Foreign Relations | Logo

    Council on Foreign Relations

    Retained by the prestigious think tank on a year-long assignment to create guidelines and best practices for social media and train scholars on strategies and tactics.

  • Israel | Logo

    Israel Advocacy

    Worked with a wide array of government and non-profit organizations to promote everything from Israel’s Start-Up Nation to preparing college students to more effectively engage in pro-Israeli advocacy on campus.

  • Iran 180 | Logo

    Iran180

    Raised awareness of the threats of a nuclear Iran and the regime’s human rights violations by combining satire with substance. Conceived Iran180, a 3-year campaign generating impressive press coverage, opinion pieces, social media and expert panel discussions. Unveiled street theater that featured a giant puppet and playful demonstrations outside the United Nations, widely covered everywhere from the front page of The New York Times to The Daily Show.

  • The Groundtruth Project | Logo

    The GroundTruth Project

    Named international news platform, GlobalPost, and later facilitated underwriting for its non-profit spin-off, The GroundTruth Project who produced a podcast series and thought leadership event shedding new light on the opioid epidemic.

  • Global Strategy Group | Logo

    Global Strategy Group

    Revamped brand messaging for one of the country’s leading public affairs firms, including its new tagline and other positioning which helped the firm garner prestigious industry awards.

References

What people say about us.

Here’s a sample of what our clients think of our work:

  • From introducing us to the right journalists to helping our leaders write and place thought leadership pieces to creating innovative media partnerships, they bring uncommon creativity and proactive execution to the table.

    Terry Lynam
    Senior VP & Chief Public
    Relations Office

    Northwell Health
  • Thunder11 are more big picture, more able to connect communications goals with business goals, more problem solvers who can act as true partners.

    David Rosenblatt
    CEO
    1stdibs
  • Marco is the best communications guy in the world. Most importantly — he is a mensch.

    David Galper
    Entrepreneur and Investor
  • Thunder11’s guidance, strategy and effectiveness has stood out to me as I’ve worked with them over the years. Under Marco and Liel’s leadership they've been able to grow unique relationships with journalists in an intense media environment and help both startups and large brands achieve their goals.

    Natan Edelsburg
    EVP
    Muck Rack & Shorty Awards
  • Not only did Marco come up with the name of our popular HeyWire global texting service, and did the creative development and product positioning and oversaw the PR launch – but he’s a delight to work with.

    Meredith Flynn-Ripley
    Vice President
    Messaging

    Salesforce
  • Marco played an integral role in the marketing communications during the first several years of the company and remains a trusted friend and advisor to me and members of our executive team.

    Jeff Young
    Senior Director
    Corporate Communications

    Akamai Technologies, Inc.
  • As a former senior marketing executive at L’Oreal and Microsoft, I’ve worked with countless agencies. Thunder11 stands out for their level of creative thinking, in-the-know connections and do-whatever-it-takes commitment. It was a true pleasure working with them.

    Irit Singer
    Global Marketing Consultant
    Former CMO

    Mobli
  • Thunder11 are rock stars.

    Larry Harris
    Former CMO
    PubMatic