We won Best Boutique Agency by PR News!

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About us

We are communicators, creatives, connectors and coaches, helping senior executives realize their vision.

We named our agency after philosopher Marshall McLuhan’s theory that human history unfurled in ten thunderous moments. The eleventh thunder is happening right now online, and to master it you need ingenuity and an integrated approach to communications.

Capabilities

With so many media channels and so much noise, standing out takes both a winning strategy and no-nonsense execution. We pride ourselves on four pillars crucial for successful communications.

  1. Create

    Brand ID

    Do you have your messaging down? How about your high-level positioning? Do you and your team know what to say to differentiate yourselves and make a positive impact with the media, investors, influencers, your own employees and—most importantly—your customers? We will:

    • Capture your organization’s unique value proposition
    • Deliver a concise, clear, and compelling messaging playbook
    • Help you generate the ideal name for your new company, product, or service
    • Oversee the design, look, and feel of everything you share with the world
  2. Seed

    Great Content

    We’re blessed with so many media and so many ways to tell amazing stories. Writing quickly and convincingly across a variety of platforms, and helping you engage with your audience by leveraging existing outlets or creating new ones of your own, we will:

    • Keep your corporate blog and social media channels stacked with timely, engaging, and well-written content
    • Identify contributor opportunities with leading mainstream and specialty publications and write recurring contributions that perfectly capture your voice
    • Initiate and oversee partnerships with media organizations for specific and ongoing projects
    • Conceive, craft, and pitch op-eds to major national publications
    • Design and execute high-impact content projects, from e-books to sponsored online magazines to compelling video
  3. Share

    PR and Thought Leadership

    We believe in doing smart PR across top-tier outlets, and integrating it with social media, events, and commissioned research. We will:

    • Create proactive and creative pitches landing a wide variety of substantive and unexpected top-tier media placements
    • Strike partnerships with relevant national and specialty media outlets
    • Conceive and execute impactful events to deliver your message to the right audiences
    • Apply third-party research to support your propositions and engage the leading experts in the field to generate data-driven, credible content for publicity and, moreover, sales
  4. Protect

    Training and Crisis

    Sometimes, bad things happen to good companies. To stop a ripple from turning into a storm, and to protect your brand, we will:

    • Compose a comprehensive crisis management strategy, including tactics to address media, government, employees, consumers, customers, and other relevant parties
    • Develop a comprehensive FAQ that addresses the full range of questions pertaining to your issues, as well as finely tuned messages for each question
    • Orchestrate your internal communications outreach and social media strategy
    • Author all announcements, press releases, posts, and official crisis communications
    • Conceive and execute proactive media outreach to mitigate the damage and regain crucial perspective
    • Train your top-level executives to communicate effectively with relevant parties, including the media, investors, regulators, etc.

Team

  • Marco Greenberg — Profile Picture

    Marco Greenberg

    Founding Partner

    Marco has spearheaded marketing communications and public affairs campaigns for an array of Fortune 500 corporations, healthcare organizations, and notable venture- and angel-backed startups, and has served as a senior advisor to foreign governments, democratic movements, and NGOs. Previously a managing director at global PR giant Burson-Marsteller, he sees his role as a creative catalyst for breakthrough communications. An in-demand speaker and facilitator, he has written opinion pieces for a number of publications, including Entrepreneur, Haaretz, the NY Daily News, Pando Daily, and WeWork’s Creator.

    He holds a BA from UCLA and an MA from Columbia University’s School of International and Public Affairs, and has served as an adjunct professor teaching Innovations in Marketing at NYU and entrepreneurship and PR at Fordham University. He splits his time with his wife and three teenagers between the upper west side of Manhattan and Great Barrington, Massachusetts.

  • Liel Leibovitz — Profile Picture

    Liel Leibovitz

    Creative Partner

    Liel holds a Ph.D. in Communications from Columbia University and has taught video games and digital technology at New York University and elsewhere. He has curated and moderated events for clients and friends in a host of prominent venues, from New York’s 92nd Street Y to South by Southwest, and heads Thunder11 content creation efforts.

    He is the author or co-author of a number of critically acclaimed books, a senior writer for Tablet Magazine, and the co-host of Tablet’s popular podcast, Unorthodox, recently named by The Guardian as one of the 50 best podcasts of the year. He is also a frequent contributor to several national publications, including The Wall Street Journal, the Atlantic, and others.

    A believer in academic-corporate partnerships and data-driven strategy, Liel also heads Washington Square Research, Thunder11’s sister company, and has overseen major research projects for clients as diverse as Sprint and Pentagram. He lives in New York with his wife and children.

  • Dan Perry — Profile Picture

    Dan Perry

    Managing Partner

    Dan focuses on operations and business development for Thunder11 after a career in technology and media. Dan served as the Middle East chief of the Associated Press news agency, based in Cairo, during the Arab Spring and the resultant regional upheaval – a time when the agency won two Pulitzers and other prizes for investigative and visual work in Iraq, Syria, Pakistan, Yemen and Gaza. Previously he led AP in Europe, Africa and the Caribbean. During the Second Intifada Dan was AP’s bureau chief in Jerusalem and also served as the chairman of the Foreign Press Association, leading the industry’s efforts to ensure freedom of access and information with both the Israeli and Palestinian authorities.

    Dan has co-founded and advised several technology startups and is a student of that sector, holding a master’s degree in computer science and engineering from Columbia University. He has been a regular delegate at the World Economic Forum in Davos and various other global leadership conferences, hosting panels with political and business leaders. His array of interview subjects range from Benjamin Netanyahu to John McCain, Tony Blair, Mikhail Gorbachev, Wikipedia founder Jimmy Wales and U2 frontman Bono. He is the author of two books and writes op-eds for Tribune, Times of Israel, Medium and other platforms.

  • Ryan Birchmeier — Profile Picture

    Ryan Birchmeier

    Senior Vice President, Client Relations

    Ryan brings experience in government, tech, and real estate communications to his role as Senior Vice President, Client Relations at Thunder11.

    In his previous position as Assistant Vice President for Public Affairs at the New York City Economic Development Corporation, Ryan managed communications for a wide range of agency initiatives, including the revitalization of the Brooklyn Army Terminal, the City's $100M cybersecurity initiative, and programs focused on growing the blockchain, virtual reality, and advanced manufacturing industries in New York City.

    Ryan came to New York City by way of Philadelphia, where he served in a number of communications roles across the City government in the Office of Innovation & Technology and the Managing Director’s Office. Ryan ran Track and Cross Country for Saint Joseph's University and graduated with a degree in English.

  • Alyssa Meyer — Profile Picture

    Alyssa Meyer

    Account Supervisor

    As account supervisor, Alyssa is responsible for content creation, client relations and media relations for a number of Thunder11’s clients. She oversees the day to day tasks of her clients and make sure they have the resources needed to succeed, and also writes and places numerous news stories and thought leadership pieces in top tier publications. Her works is primarily with healthcare clients, but she also works with clients in the tech and ad tech industries.

    Prior to joining Thunder11, Alyssa worked on the communications team at Marshfield Clinic Health System, one of the largest healthcare systems in Wisconsin, and as a reporter for the ABC affiliate TV station in Wausau, WI.

    She received her BA in Broadcast Journalism from Quinnipiac University.

  • Caroline Glennon

    Account Coordinator

    Caroline is a recent graduate from Gettysburg College where she received her B.A. in Globalization Studies and Spanish. After graduating, she worked in FinTech before returning back to help run operations and communications for Gettysburg’s entrepreneurship initiative. As an Account Coordinator at Thunder11, Caroline supports all functions related to client service, from media relations to public affairs.

Specialists

  • Jacqueline Adams

    Media Relations

    Jacqueline Adams launched a second career as a communications strategist after more than two decades as an Emmy Award-winning CBS News correspondent. A natural “connector,” she has the unique ability to hear clients’ strategic concerns and find creative solutions, drawing upon her wealth of contacts and experiences in media, business, academic and civic circles. She counsels a variety of corporate and non-profit clients and has had multi-year engagements with the global communications strategy firm Burson-Marsteller and the Ford Foundation.

    In 2020, she co-authored “A Blessing: Women of Color Teaming Up to Lead, Empower and Thrive,” a leadership book that is grounded by proprietary surveys of female desk workers across four races and four generations. She also launched a bi-monthly column, #TeamUp, in The Christian Science Monitor.

    Jackie covered the groundbreaking campaigns of Jesse Jackson for President and Geraldine Ferraro for Vice President before spending five years as a White House correspondent during the Ronald Reagan and George H. W. Bush administrations. In the 1990s, she was a prolific contributor to the CBS Evening News with Dan Rather, CBS News Sunday Morning and all of the CBS News platforms.

    A graduate of Harvard Business School, Jackie serves on the Board of Directors of the Harvard Business School Club of New York and was among the alumnae profiled during the school’s 50th anniversary celebrations of women and African-American students.

    She is a member of the Council on Foreign Relations, the International Advisory Committee of the United States Institute of Peace, and the Advisory Council of the Milken Center for Advancing the American Dream. She is a patron of the Alvin Ailey American Dance Theater and is starting the sixth year of a planned decade-long study of classical composers and jazz greats at the Juilliard School of Music’s Evening Division.

  • Lindsay Connelly

    Lindsay Connelly

    Digital Marketing

    Lindsay has spent the last 10 years developing her expertise in the field of digital marketing, focusing on analytics, search engine marketing, and social media advertising. She’s worked with a full gamut of clients, from national and international brands with eight-figure annual budgets to start ups and family businesses. Early on in her career Lindsay developed a knack for working creatively with small budgets and learning how to scale with start ups as they grow.

    In starting her company, Linden Digital Marketing, Lindsay identified and addressed the value that clients place on teams being nimble and agile. While fulfilling this need, she maximizes her client’s return on investment, and delivers results on time.

    Lindsay earned a bachelors degree in marketing and then an MBA focusing on Management Information Systems, both from the Rochester Institute of Technology.

  • Sandra Correa

    Sandra Correa

    Media Relations

    With more than 20 years’ experience handling public relations, social media and multi-cultural initiatives for leading companies (including Time Inc./Meredith, AOL, Johnson & Johnson, Vevo, Dunkin’ and AbbVie), Sandra currently specializes in media relations. Having worked across a variety of sectors, from pharma and lifestyle to tech and advertising, Sandra has a successful track record in securing top-tier media coverage in outlets such as the Associated Press, Reuters, Wall Street Journal, New York Times, TechCrunch, Adweek, USA Today, People and Refinery29, as well as on national broadcast media, including, Fox & Friends, MSNBC and NPR.

    In addition, she has executed campaigns with A-list celebrities, worked with senior-level executives, and supervised international consumer projects within traditional media and the digital landscape. She also holds strong relationships with social media influencers in a variety of key sectors. Sandra holds a B.S. from Manhattan College and currently resides in Edgewater, NJ.

  • Charles Hearn

    Visuals

    Charles Hearn has worked with Thunder11 on a number of projects including client websites, presentations and flyers, successfully designing digital creative content for campaigns, launches, integrations and user experiences. Charles designs for tomorrow’s media environment, creating experiences that are socially transferable, fresh, and on-brand.

    Charles earned a BA from the University of California Berkeley, an MA from L’Accademia Di Belle Arti di Bologna, and an MFA from the School of Visual Arts. As a grad student, he designed the visual collateral for an international competition — soliciting ideas for new streetlights in New York City — rebranded the New York City Department of Design and Construction, and created graphics for major initiatives in the Bloomberg Administration.

    Charles has previously served as an Interactive Art Director for Time Inc., and worked on brands like Sports Illustrated and People, among others. He also ran digital marketing in the western hemisphere for Burberry.

    In addition to working with Thunder11, Charles is the owner and operator of event logistics company, Uptown Production and Breakdown. He also serves as creative lead of the Harlem Historical Society, bringing history to life through creative and educational programs.

  • Peter Himler

    Peter Himler

    Media Relations

    Peter Himler is founding principal of Flatiron Communications LLC, a NYC-based PR and digital media consultancy and serves as a strategic consultant to Thunder 11. For both, he offers traditional/digital media engagement, communications training, social media programming, event activations, and influencer and content marketing.
     
    Prior to forming Flatiron in 2005 with its first client The New York Times Company, Himler played senior leadership roles in the media practices of Edelman, Burson-Marsteller, Cohn & amp; Wolfe, and Hill and Knowlton.
     
    Himler serves as president of the Publicity Club of New York, is active with the New York Tech Meetup, and sits on the marketing advisory council and executive board of the Communications and Media Studies Program at Tufts University.

  • Alfred Leach

    Senior Advisor

    Alfred Leach is principal at Leach Advisors LLC and is a trusted advisor to executives at Fortune 500 and emerging growth companies. For more than 25 years, he has held a seat at the table providing strategy and advice to companies related to growth and transformation initiatives, mergers & acquisitions, layoffs, plant closings, corporate and crisis issues, proxy fights, and Board matters. He is recognized and respected by CEOs for his keen insights to find a “path forward” for businesses through complex and challenging issues. During his career he has served in executive roles at Deloitte, The New York Times and Burson-Marsteller.

    As counsel to Thunder 11, Al brings strategic communications, marketing and customer development talents. He resides in North Carolina and Connecticut, and is a a graduate of Connecticut College.

  • Chris Roslan

    Media Relations

    A trend-spotter and reputation-builder, Chris has more than 30 years of public relations agency experience. Founder of the Manhattan-based Roslan & Associates, Chris’ history of successful campaigns covers Emmy Award-winning TV, Oscar-winning films, Grammy-winning music, New York Times best-selling authors, global corporations, humanitarian organizations, and some of today’s most influential leaders in American politics, faith, business and sports.

    After receiving his Bachelor’s in Music Management from William Paterson University, Chris began his career at Rogers & Cowan.

  • Kate Salo

    Kate Salo

    Media Relations

    With nearly two decades in marketing, communications and public relations, Kate, vice president at Roslan & Associates, has directed hundreds of campaigns for authors and nationally recognized lifestyle and entertainment personalities.

    Kate was previously director of publicity at BookSavvy PR and director of publicity services at Smith Publicity, Inc. She has a BA/BS in Soviet Studies/Political Science from Wheaton College, an MA in International Management from the Thunderbird School of Global Management at Arizona State University, and has concentrated in Central and Eastern Europe Studies at the Austro-American Institute of Education (Vienna, Austria).

  • Amy Carlino — Profile Picture

    Amy Scarlino

    Events and Thought Leadership

    As President and Chief Executive Officer, Amy Scarlino is responsible for the strategic direction and management of Scarlino Speaker Strategies, LLC, an executive speaker placement, speaker program management, and event evaluation firm. Prior to forming the agency, Ms. Scarlino was President and CEO of The Catchpole Corporation. She held several positions within Catchpole during her more than 13 years with the company, including Chief Operating Officer, Director of Client Services, and Senior Account Executive. Ms. Scarlino has managed the corporate speaker programs and executive visibility initiatives for companies such as VMware, PBS, AOL, Trend Micro, Microsoft, BASF, and The Weather Channel.
     
    Earlier in her career, Ms. Scarlino was a Market Manager for Group III Promotions and served as Project Manager within the brand consultancy, Ashton Brand Group.
     
    Ms. Scarlino holds a B.S. in Business Administration and a B.A. in Marketing from the University of North Carolina in Charlotte.  She has spoken at several industry conferences including the CIO Global Forum, PRSA International Conference, PRSA Northeast District Chapter Annual Conference, the NVCA National Summit, Emerson College’s PRSSA Chapter Meeting; The New York Speechwriters Roundtable and Women of the Channel Leadership Summit.  She serves as a judge for the Stevie Awards for Women in Business and was a founding member and event chair of the Women Advancing (formerly WIMMI) Boston chapter.