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Next Level Comms
Thunder11 is a PR and strategic communications boutique, specializing in thought leadership across healthcare, technology, and public affairs. We believe in investing in top talent, being thoughtful and proactive, and delivering concrete, breakout results. Our name is inspired by philosopher Marshall McLuhan’s theory that human history unfurled in ten thunderous moments. The eleventh thunder is happening, online, right now. To master it, you need ingenuity and an integrated approach to communications.
Our Services
Positioning & Messaging
Crafting a cohesive brand identity that communicates your core message and establishes you as a leader in your industry.
Content Creation
Developing engaging content that embodies your organization's voice and values, designed to drive measurable results over a variety of social and owned media channels.
Media Relations
Connecting with media outlets to share your unique story and value proposition, enhancing your visibility and influence.
Speaking & Awards
Elevating your profile by highlighting your expertise and securing spots at premier conferences, best of lists and awards.
Communications & Leadership Training
Training executives to master effective communication skills for both external outreach and internal audiences.
Crisis Management
Delivering strategic guidance to manage crises with transparency and integrity, protecting your reputation.
A selection of current and former clients
Our Work
Through strategic media placements, speaking engagements and an enhanced digital footprint, we have elevated awareness of Dr. Ali Rezai and the Rockefeller Neuroscience Institute. Achieving over 16.1 billion impressions, we have helped establish the institute’s leadership in the field.
Over the past decade, we have been the agency of record for Northwell Health, enhancing its reputation as New York's largest health provider and supporting its expansion. We collaborate daily with their award-winning PR team, serving over 104,000 healthcare professionals and highlight the work of their 104, 0000 employees across more than 28 hospitals.
Our team propelled BairesDev from an under the radar tech company, to a celebrated tech unicorn in Latin America. We crafted a narrative that showcases its innovation and rapid growth, while positioning its CEO at the forefront of tech innovation.
We were honored to play a part in enhancing the State Department's public diplomacy efforts, showcasing the U.S. and its cultural and artistic heritage. Our strategic communications reinforced America's global stature through compelling messaging and robust media relations.
We positioned Armenia as a destination for trade, investment, travel, and cultural engagement. We ascent democracies and democratic movements to boost global awareness.
For Mokamoto Worldwide's launch, we strategically positioned this Black-Owned advertising holding entity, leveraging our ad tech expertise to make a significant impact at the bespoke company launch event.
Our Team
Marco Greenberg
CEO & Co-Founder
I’ve been in the marketing communications/PR space for over 30 years, and fortunate to advise c-level execs including unicorn founders and CEOs of Fortune 1000 companies, at the intersection of comms and business. I’ve also retained a passion for working with think tanks, NGOs and democratic governments and opposition groups trying to make the world a better place.
I’ve taught as an adjunct professor at NYU and Fordham University and am currently an Entrepreneur in Residence at Yale University. I’m also the author of Primitive, Tapping the Primal Drive That Powers the World’s Most Successful People (Hachette, 2020).
Here are some of my thoughts on what makes our agency different:
Kate Salo
SVP of Media Relations
I lead media relations at Thunder11. With over two decades of experience in marketing, communications, and public relations, I have directed hundreds of successful campaigns for health systems, non-profits, startups, and entertainment clients.
I love to create unique, newsworthy angles that capture the interest of top journalists. I cultivate strong relationships with key producers and editors across all media sectors. This dedication to making meaningful connections and working collaboratively with our clients is what makes our PR campaigns so successful.
I hold a BA in Political Science & Soviet Studies from Wheaton College and an MA from the Thunderbird School of Global Management.
Alyssa Meyer
VP of Operations
I lead operations for Thunder11 ensuring our agency runs smoothly behind the scenes.
I thrive on engaging with clients in meaningful work, particularly in the healthcare sector, and take great pride in fostering a team environment that achieves stellar results. I've also led our work with Northwell Health, the largest not-for-profit health system in the Northeast, for more than seven years. We're not just another PR firm but a trusted partner and an extension of our clients' teams.
I hold a BA in Broadcast Journalism from Quinnipiac University.
Ryan Birchmeier
Strategic Advisor
I am a Strategic Advisor and alumni of Thunder11, where I support client relations and communications strategy for several clients. I am also the founder of William Street Strategies, a communications and public affairs consultancy.
I was formerly the director of communications to New York City Mayor Eric Adams and the head of communications for the New York City Office of Technology and Innovation. Earlier in my career I was a senior vice president at Thunder11 and previously served as an assistant vice president at the New York City Economic Development Corporation.
I hold a B.A. from Saint Joseph's University and currently sit on the advisory board to the College of Arts and Sciences.
Liel Leibovitz
Co-founder & Content Creator
I lead content creation at Thunder11. From helping clients conceive of, write, and place op-eds in leading publications–including The New York Times and the Wall Street Journal – to producing acclaimed podcasts that help health systems and corporations showcase the impact of their work in a compelling way, I have helped clients secure recurring columns in their industry’s leading trade publications, have successfully designed and pitched client panels in sought-after conferences like South by Southwest and TED, and have worked with CEOs to write everything from white papers to books.
I am the author or co-author of nine books and an acclaimed podcaster and columnist.
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​I received my PhD from Columbia University.
Vib Prasad
Strategic Advisor
I am a Strategic Advisor and former client of Thunder11, where I drive strategic and operational alignment across the team. I am also the co-founder of Reboot Ventures, a B2B SaaS consultancy, where I guide CEOs to scale their companies efficiently.
Earlier in my career, I founded CourtLink, a pioneering legal data company acquired by LexisNexis. Later, I co-founded CreateMe, a robotics-enabled apparel manufacturing platform. In addition, I led significant product and revenue initiatives at 1-800-Flowers.com, Duane Reade, and Mastercard.
I hold a BS in Mechanical Engineering from Duke University and an MBA from the Wharton School at the University of Pennsylvania. I am also an adjunct professor of strategy and entrepreneurship at Columbia University.
Amy Scarlino
Senior Advisor
I help Thunder11 clients secure impactful speaking opportunities, guiding company executives and experts to strategically engage with conferences as speakers, sponsors, or attendees. With over twenty years of experience in speaker program management and event strategy, I specialize in developing corporate speakers' bureaus and enhancing the visibility of executives at industry events.
Additionally, I create compelling speaker materials and evaluate opportunities, ensuring our clients participate in events that best align with their goals and elevate their leadership profiles.
I am also President & CEO at Scarlino Speaker Strategies and hold a BS in Business Administration and a BA in Marketing from the University of North Carolina in Charlotte.
Charles Hearn
Creative Designer
I create world-class, brand-ready imagery that ensures our clients make a powerful first impression. With a focus on the visual impact of each project, Thunder11 helps our clients tell their most compelling stories across the media landscape.
I ensure our clients' creative endeavors aim to craft formidable results that capture attention and elevate their narratives.
I hold a BA from the University of California, Berkeley.
Letter from the CEO
The media, PR and technology landscapes have changed a lot since I started my PR career at Burson-Marsteller in the 90's. But the one thing that has not changed is that organizations need a comms partner. You need someone you can trust, rely on, and take both the highs and lows personally, and to really elevate your brand and your product.
At Thunder11, we differ from the norm by prioritizing results, not focused on processes to protect profit margins. We staff our accounts with and invest in experienced professionals.
We are a small but mighty boutique firm that focuses on what's important: crafting campaigns that resonate on a fundamentally human level, driving engagement and action.